The general science journal Nature has an interesting editorial up:

Earlier this year, we published a Correspondence that rightly took Nature to task for publishing too few female authors in our News and Views section (D. Conley and J. Stadmark Nature 488, 590; 2012). Specifically, in the period 2010–11, the proportions of women News and Views authors in life, physical and Earth sciences were 17%, 8% and 4%, respectively. The authors of the Correspondence had taken us to task in 2005 with a similar analysis for the authorship of our Insight overview articles, and gave us slight credit for having improved that position.

they then went on to perform some additional reviews of their performance.

Our performance as editors is much less balanced.
Of the 5,514 referees who assessed Nature’s submitted papers in 2011, 14% were women.
Of the 34 researchers profiled by journalists in 2011 and so far in 2012, 6 (18%) were women.
Of externally written Comment and World View articles published in 2011 and so far in 2012, 19% included a female author.

then, after the inevitable external blaming they actually get down to it.

We therefore believe that there is a need for every editor to work through a conscious loop before proceeding with commissioning: to ask themselves, “Who are the five women I could ask?”

Under no circumstances will this ‘gender loop’ involve a requirement to fulfil a quota or to select anyone whom we do not know to be fully appropriate for the job, although we will set ourselves internal targets to help us to focus on the task.

HAHHAHAAH. “We’re going to have quotas but we’re not using quotas!” Good one Nature!

What a load of crap. People in academia and other places that are dealing with representativeness need to just stop falling for this right-wing, anti-affirmative-action, anti-diversity bullshit talking point. Quotas are just fine. Numbers are the way clearly discriminatory and unequal practices are revealed and they are the only way we’re going to know when we’ve improved.

But…regardless. Good on Nature for this one.

For the rest of you, keep the spotlight shining brightly upon them. Because they admit themselves that this gender inequality of their pages has been brought to their awareness as long ago as 2005 and. they. still. haven’t. really. improved. Make no mistake, improving diversity on any measure is not easy. It takes highly sustained attention, effort and force of will to change entrenched, unthinking* cultural biases. Not everyone in the organization will even agree with the goals expressed in this editorial and will work harder to find excuses not to change than they do to make improvements. So I don’t expect miracles.

But Nature, you are a premier venue of scientific publication which gives you a very high platform from which to enact cultural change. I do hope you are not blowing smoke on this one.

*which they are for the most part.