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I have previously noted in a prior post that the journal Cell has started tromping around in Nature Publishing Group’s traditional territory. Namely, pontificating mightily on the nature, state and future of scientific publishing. At the time, Cell was opining on the issue of least publishable unit.
Today I have learned via an email from some chap who signs himself as “Senior Consultant, Public Relations and Word of Mouth communications” working for Kaizo*, that Cell and their publisher Elsevier are up to some new tricks. They have proposed a new format for The Online Article of the Future (please read in that echoing big-voice from AM radio).

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