Dealing with the 12 page NIH grant format

Many of my readers will have already faced the joys of the shorter NIH Grant application. Briefly, the meat of the R01 proposal has now been reduced from 25 to 12 pages and the meat of the R21 from 15 pages to 6. As I observed when the Notice appeared, this is a challenge.
Since I am finally getting serious about trying to write one of these new format grants, I am thinking about how to maximize the information content. One thought that immediately strikes me is….cheat!