When scientist audience is from another field it is still "outreach"

A recent paper from I. Kouper entitled “Science blogs and public engagement with science: practices, challenges, and opportunities” has been receiving a fair bit of bloggy attention. Of the negative sort. Mostly because the paper purports to report on the state of all science blogging but then cherry picks a few blogs to generate data- which is not actually presented for the most part. Furthermore the paper ends up with a subjective review of blog tone, level and commentary that makes one wonder if the author actually reads blogs at all. It is just that detached from the experience of many of us.
Bora was particularly annoyed and held forth at some length. Additional thoughts were advanced at Cosmic Variance, Panda’s Thumb andPharyngula.
Since this blog was included in the alleged dataset, narcissistically, I felt I had better point out some more flaws in this paper. Let’s get the hilarious one out of the way first.