Review unto others

I think I’ve touched on this before but I’m still seeking clarity.

How do you review?

For a given journal, let’s imagine this time, that you sometimes get manuscripts rejected from and sometimes get acceptances.

Do you review manuscripts for that journal as you would like to be reviewed?

Or as you have perceived yourself to have been reviewed?

Do you review according to your own evolved wisdom or with an eye to what you perceive the Editorial staff of the journal desire?